A life-long foodie born of Dutch and Persian parents, Niloofar Mirani decided the time was right to take her family's ajil recipe to a Chicago market hungry for a super nutritious, tasty snack food.

Niloofar

 A life-long foodie born of Dutch and Persian parents, Niloofar Mirani decided the time was right to take her family's ajil recipe to a Chicago market hungry for a super nutritious, tasty snack food.

A life-long foodie born of Dutch and Persian parents, Niloofar Mirani decided the time was right to take her family's ajil recipe to a Chicago market hungry for a super nutritious, tasty snack food.

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 Ajil is a Persian household staple, a trail mix blend of nuts and dried fruit, with the real star of the show being the antioxidant-rich white mulberry. This nutrient-dense superfood, as the hero of the mix, features as the scalloped shape on the front of the packaging, with the mulberry tree’s leaves a key component of the logomark.  The identity design works to convey a sense of traditional Persian culture in a clean, contemporary fashion that holds strong appeal to a discerning snack food market.

Ajil is a Persian household staple, a trail mix blend of nuts and dried fruit, with the real star of the show being the antioxidant-rich white mulberry. This nutrient-dense superfood, as the hero of the mix, features as the scalloped shape on the front of the packaging, with the mulberry tree’s leaves a key component of the logomark.

The identity design works to convey a sense of traditional Persian culture in a clean, contemporary fashion that holds strong appeal to a discerning snack food market.