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​Niloofar Persian Trail Mix

Niloofar

Brand Identity & Packaging


A life-long foodie born of Dutch and Persian parents, Niloofar Mirani decided the time was right to take her family's ajil recipe to a Chicago market hungry for a super nutritious, tasty snack food.

Ajil is a Persian household staple, a trail mix blend of nuts and dried fruit, with the real star of the show being the antioxidant-rich white mulberry. This nutrient-dense superfood, as the hero of the mix, features as the scalloped shape on the front of the packaging, with the mulberry tree’s leaves a key component of the logomark.

The identity design works to convey a sense of traditional Persian culture in a clean, contemporary fashion that hold strong appeal to a discerning snack food market.
​Niloofar Persian Trail Mix
​Niloofar Persian Trail Mix
​Niloofar Persian Trail Mix
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